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If I had a nickel for every marketer that has asked me for a TikTok reporting tool or the best TikTok reporting software, I’d be retired. Finding a reliable and cost effective tool is not the easiest task.
TikTok currently has 1.677 billion users worldwide. TikTok is a force. It took Facebook eight years to reach their first billion users, while it took TikTok only five years.
While TikTok might be known to the casual user for their dancing videos and lip syncing memes, it’s fast becoming the primary channel for content creators. TikTok’s easy to use creation tools and organic discovery enable little known creators to break out and make a name for themselves.
Aside from driving billions of eyeballs to millions of creators, TikTok is positioning themselves as the king in content and commerce. According to TikTok, 70% of consumers trust TikTok to make a purchase decision, while 89% of users plan to buy from TikTok Shop because of its simplicity.
This convergence of creativity and commerce has not gone unnoticed. Brands are flocking to integrate TikTok into their media mix, most notably with influencer marketing partnerships.
TikTok has done a phenomenal job with reporting when it comes to their paid media products and their affiliate marketing products. Anything within their own TikTok reporting tool is A plus. However, for marketers, that’s just half the battle.
Marketing and media extend beyond one channel. Within an omni-channel strategy, your digital marketing strategy is going to span multiple channels. While TikTok enables marketers to get great data in their walled garden, marketers need the ability to compile and aggregate data across channels. This is where Slice comes in.
Prior to starting Slice, I worked at Mindshare, a global media agency. As part of my duties, I lead all influencer marketing for all Unilever brands. Reporting was the bane of my team’s existence. Roughly 40% of their time was spent on reporting. Compiling screenshots, verifying the data manually, and then compiling it into a spreadsheet and PowerPoint presentation.
All wasted time and effort.
Slice’s Express Reporting reduces this process by 90%. We not only offer a TikTok reporting tool, but we integrate Instagram, TikTok, and YouTube reporting data into one seamless report.
After you have onboarded the content creators you want to be included in the report, invite them to your report. You can add different names across different channels.
Then you just need to add in the scope of work, how many pieces of content are expected to be submitted.
Since each content creator connects their Instagram, TikTok, and YouTube accounts, we get API-verified reporting data. They just need to submit the correct piece of content for that campaign. While this may seem like an extra step, it’s just as much as work submitting a screenshot. You can see it takes less than 10 seconds.
The Slice software then aggregates all the performance data in real-time. Every time a new like, comment, share, etc is added, your aggregated report is updated. Not only do we show you the combined data, we also show you the individual performance of each content creator.
Slice is not just a TikTok reporting tool. It’s an integrated influencer marketing reporting tool. Our Express Reporting makes it easy to report your influencer marketing efforts in a single, API-backed report. No need to go through a briefing process on our platform. No need to work through content approvals and workflow within our platform. We let you go straight to the report.
If you’re an agency or independent consultant looking for an extremely fast and reliable TikTok reporting tool that’s not cost prohibitive, then Slice Express reporting is your best option.
We currently operate in Indonesia, but our software can be utilized by any agency in the world. Our product roadmap will support currencies outside of Indonesia in Q4, but for now, your team can use our TikTok reporting tool for all your TikTok needs.
If you have any questions about how to use Slice’s Express Reporting for TikTok influencer marketing, feel free to reach out at hello@slice.id. Our team will reply quickly to troubleshoot any issue you have.
We hope we can help you solve your TikTok reporting tools needs.
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