Instagram Engagement Rate Calculator

You can calculate your own Instagram engagement rate manually. Divide the number of engagements on Instagram content by the number of followers the account has. Then multiply that number by 100 to get the percentage. Here is the formula:

Engagement rate = (total number of user engagements ÷ total number of views) x 100
Engagement consists of: Likes, Comments, Shares, Saves
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Example: Lizzie Parra, a content creator with 172,000 Instagram followers, has received 2,870 likes, 176 comments, 440 shares, and 397 saves on one of her content. This means that Lizzie Parra's engagement rate for this particular content is 2.26%.

Engagement rates are essential in determining the success or failure of influencer marketing campaigns. You can use this information to improve your campaigns and marketing strategies as a brand or business.
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As an influencer, you need to constantly monitor your engagement rate. Engagement rates give you a clue as to how popular and influential your content is. You'll know exactly where you need to improve or if you're doing something right.

According to Statista, the average engagement rate per Instagram post will be between 0.6% and 0.9%. Therefore, if it's above average, it's a good engagement rate.

However, this number varies depending on the number of followers, reach, and popularity.

If you're wondering how to get more engagement on Instagram, there are a few ways to do it. Most importantly, consistently post quality content that is relevant to your niche and brand. Instagram is a visual platform, so it needs exciting and engaging content.
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Then, pair it with relevant hashtags and keywords. This will help other users see your content when they search for something using these keywords.
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Lastly, interact with other users frequently. Interaction is a two-way street, so do engage with Instagram users who like and comment on your content.