Try our free Engagement Rate Calculator to find out the engagement of any social media account
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Engagement Rate
Average ER
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1. Gather Data: Collect likes, comments, and shares from the TikTok influencer's posts.
2. Choose a Time Frame: Select a specific period, like the last 34 posts, for your calculation.
3. Calculate Total Engagement: Sum the likes, comments, and shares for the selected posts.
4. Calculate Total Views: Add up the views for those same posts.
5. Calculate Percentage: Multiply the engagement result by 100 to express it as a percentage.
6. Use the Formula: Use the following formula to calculate the engagement rate:
TikTok Engagement Rate = (Average Likes + Average Comments)/Followers * 100%
TikTok engagement rate work like this:
1. Data Entry: Users provide influencer's account name for the calculator to retrieve necessary information.
2. Calculation: The calculator sums likes, and comments for the last 34 posts, divides by it's total views, and multiplies by 100 to express the engagement rate as a percentage.
3. Interpretation: Users assess the engagement rate to gauge the influencer's content effectiveness; a higher rate indicates a more engaged audience.
Based on Statista data, the average engagement rate of TikTok posts is 2.65%. So, if it is above that range, the engagement rate can be said to be good.
However, this benchmark varies depending on the number of followers, reach, and popularity.
The standard formula for calculating engagement rate on TikTok typically looks at total engagement (likes, comments, shares) on specific posts versus total views of those posts. Here's the standard formula:
TikTok Engagement Rate = (Average Likes + Average Comments)/Followers * 100%
This formula calculates engagement rate based on the average number of likes and comments on an influencer's TikTok posts, divided by the total number of followers, expressed as a percentage.
Slice is a powerful platform created to help brands and agencies launch the best influencer campaigns. Slice can pull a lot of data regarding influencer performance statistics in current and ongoing campaigns. Some of the important metrics you need to select influencers on your roster are available in our free subscription.
We created this free tool to make the work of marketers and KOL Specialists easier. You can use this tool for free for your marketing purposes.
Apart from the TikTok engagement rate calculator, Slice also offers several other features to simplify the influencer marketing / endorsement flow. Our main features include:
1. Influencer Payments
2. Tax Calculation
3. Influencer Campaign Reporting
4. Creator CRM
5. Influencer marketing digital contracts & signatures
